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Privacy Policy

Roots & Rituals (“we,” “our,” or “us”) respects your privacy and is committed to protecting it. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website shoprootsandrituals.store and purchase our products.

Effective Date: 9/01/2025

1. Information We Collect

We may collect the following information:

  • Personal Identifiers: Name, email, billing/shipping address, phone number.

  • Payment Information: Credit/debit card details (processed securely through third-party payment processors — we do not store full payment card numbers).

  • Account Information: Login details, order history, subscription details.

  • Wellness Preferences: If you complete our “Ritual Explorer” quiz or surveys, we collect optional information about your wellness goals or product preferences.

  • Device & Usage Data: IP address, browser type, device information, site activity (via cookies, analytics, and similar tools).

  • Communications: Any messages, reviews, or emails you send to us.

We do not knowingly collect information from children under 13 in compliance with COPPA.

2. How We Use Your Information

We use collected information to:

  • Process and fulfill your orders.

  • Provide customer service and communicate with you.

  • Send promotional emails or offers (you may opt out anytime).

  • Improve our website, services, and product offerings.

  • Meet legal and regulatory obligations.

  • Prevent fraud, unauthorized transactions, and misuse of our services.

3. Legal Basis for Processing

We process your data:

  • With your consent (e.g., marketing emails, optional quiz responses).

  • To perform a contract (fulfilling your orders/subscriptions).

  • To comply with legal obligations (tax, reporting, safety regulations).

  • For legitimate business purposes (fraud prevention, security, analytics).

4. Sharing of Information

We do not sell personal information.
We may share information only with:

  • Service providers (payment processors, shipping carriers, email marketing platforms, IT/security providers).

  • Legal authorities when required by law or to protect our rights, customers, or safety.

  • Business transfers if Roots & Rituals undergoes a merger, acquisition, or sale of assets.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your data, including encryption of payment information and restricted system access.

6. Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined in this policy, comply with applicable laws, and resolve disputes.

  • 7. Your Rights

  • Under federal law and Texas law, you have rights to:

  • Access the personal data we hold about you.

  • Correct or update inaccurate data.

  • Request deletion of your personal information, subject to legal retention requirements.

  • Opt out of marketing communications at any time.

  • Receive breach notification if your personal information is compromised, as required by the Texas Data Breach Notification Law.

  • To exercise these rights, email us at rootsandrituals2025@gmail.com

8. Cookies & Tracking

We use cookies, analytics, and similar technologies to:

  • Improve site performance.

  • Personalize user experiences.

  • Provide targeted marketing.

  • You may disable cookies through your browser, though some features may not function correctly.

9. Children’s Privacy

Our products and services are not directed to children under 13. We do not knowingly collect their data. If we become aware we have inadvertently collected it, we will delete it promptly.

10. Compliance With Texas & Federal Law

Roots & Rituals complies with:

  • Texas Identity Theft Enforcement and Protection Act (safeguarding and notifying in case of breaches).

  • Texas Health & Safety Code (if we handle wellness or health-related data shared voluntarily).

  • Federal Trade Commission Act (prohibiting unfair or deceptive practices).

  • CAN-SPAM Act (marketing email compliance and opt-out rights).

  • COPPA (no collection of children’s data under 13).

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted here with a revised “Effective Date.”

12. Contact Us

If you have questions or wish to exercise your rights under this policy, contact us:

Roots & Rituals
📧 rootsandrituals2025@gmail.com

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